The experience
in situations
of life and death very easily describe feelings you
get when you dont know where your next meal ticket
will come from! A guru in
the internet
marketing field sums it up in
his own experience when he said, Ive seen
war zones,
but nothing prepared me
for the utter panic I felt
that day as the realization set in!
The average persons guide
to making money online draws
on the very fundamental
of internet marketing.
1. The Attitude
The average person
is in danger
of hearing words like this one at work unannounced, No More Company, No More Money, and So No More Pete!
Does it sound familiar? In his great book (in my opinion), Who Moved My Cheese, Spencer Johnson admonishes
everyone who cares
to listen
to constantly smell the cheese to make sure its
not stale so you are not caught unawares! The cheese here will especially mean, but
is not restricted to, your JOB. The idea
is that the pace of change out there is not easily
discounted for and shouldnt we be on
our toes?!
Many experiences show that the average person gets the best and quickest results when uncertainty is thrust on them. It creates urgency and
a squeezing of the brains good juices when
a job goes out
through the window. It could also be a smouldering and passionate hatred for your ongoing, unsatisfying and unfulfilling job! Good news is that there are tools in internet marketing that will get you up and running and smiling in no time. Devastatingly simple processes! How does it sound when all you have to do is stand on the shoulder of an already successful internet marketer so you can avoid the pitfalls and
booby traps early on in your internet marketing career?!
2. Get A Domain Name And Website.
One
pitfall to avoid in getting started in internet marketing is the tendency to over
complicate things. This probably stems from what we have been taught from childhood that hard work equates to financial reward and so things must
look a bit complicated! How do I make money from a domain name and a website? Think
about a SIMPLE one page website with one theme running all through the one page (no
complications). Another heads up in internet marketing is, whatever you do to get started in internet marketing, remember to DO ONE THING AT A TIME! Its sounds simple enough but a great many of us just get about doing so many things at the same time. How come we dont remember that a jack of all trades is the master of none? I am excited
by the deluge of helpful resources
available on the internet to help achieve a purpose as simple as creating a one page website for example. You no
longer have to be an expert to create a professionally looking website. Check out some helpful websites like; www.godaddy.com, www.yahoo.com and www.fasthosts.co.uk. You would want to avoid free websites if you are serious about making money online. Truth is, there isnt much that is actually gratis on the internet! With free websites you end up with whooping great advertisements on the bottom of your emails or horrible
pop-ups on your website.
3. What Will You Be Selling?
I will tell you that a great many internet marketing books scream about how great it is to go with anyone of the selling models available on the internet. They do this without encouraging you to find out what will come natural with your own person! Its probably not there fault because the front page of e-books already warn that you are responsible for any personal liability, loss, or risk incurred, as a consequence of acting on the information sold to you! Also remember that it is your responsibility to
critically assess my advice or any gurus advice and get on with, for example, the number of products you think suits you. What will I be selling?
1. Affiliate sales
2. E-books
3. Software
This isnt hard to do. The first
time is the hardest but when you do it right first time you can repeat the process and join the gang of those who earn a comfortable living through
multiple income streams. Imagine having 25 websites selling with each website making over $1,000 every month? Our dreams are all weve got and we can make them happen! Its time to start working. See you at the top!
Copyright 2006 Peter Crown
Peter Crown is an author and info-preneur who believes the age of the employer is over. For more information on this creed you should visit
http://www.jobhatersguide.com.
Ever considered buying one of those money-making
products that
claim you can earn hundreds
per day online, with only a few hours work? So
did I,
and after reading one long sales letter after another, I finally broke down and purchased a few. Here's what I learned about making money online and what
it really costs
to get those fantastic profits you hear so much about.
Getting Started... First, Choose Your Product
I bought a popular package and paid $49.95, which
is about average. For my money, I got a lot of sound ideas
for generating Internet cash; almost too many. Do yourself a
favor and take notes as you wade through the detailed techniques
in these products. It'll help you set priorities for the tasks you'll need to perform.
When in Doubt, Start
at the Beginning
Like many others,
this product author offers a free website to jump-start
your business. As with any website, you
also need a hosting
plan. The author recommends a hosting company that charges $4.95 per month. This is actually a great price, since it includes lots of high-quality features and a free domain name (i.e. www.your-own-domain-name.com.)
Your costs so far:
-- Product: $49.95, including free website
-- Domain name of your choice: $0.00
-- Hosting cost: $4.95 / month for hosting, paid 1 year in advance. Cost: $59.40
-- Total expenditure: $109.35
Ok, But How Do You Earn Income?
Let's
assume you now have the complimentary website from the author under your chosen domain name. So, how
does that make you money?
What you've actually got is a website with
reviews for various money-making products, including the author's. You earn commissions when your visitors
buy those
products after reading your reviews. You don't sell anything directly; instead, you are
an affiliate of the authors whose product reviews
appear on your web pages. What does
being an affiliate cost? Nothing... it's free! And, you stand to make substantial income if you can entice your visitors to
buy the products you review.
For example,
some packages cost $100 and you could receive
up to 75% commission for sending a buyer to an author's web page, as long as they complete a purchase. Product prices and commissions vary,
but the average charge for an information product is about $50 and the average commission paid is around 50%, so being an affiliate can
be very lucrative!
Getting Visitors Fast
At this point, you've got the potential to make good, maybe even great money. But there's just one catch... nobody on the Internet knows about your website! You have no visitors and no buyers.
What can you do to get eyes on your site in a hurry? What else, spend some money! How much
depends upon what you can afford up front and how well you understand pay-per-click (PPC) advertising.
What is pay-per-click advertising? Run a search on
www.Google.com and take a
look at the results page. On the right side of the screen you'll see a section called "Sponsored Links". These are the
PPC ads, called Google Adwords, that people like yourself can purchase. Your ads appear when someone searches Google for the
keywords you specified during ad setup.
Let The Bidding Begin
Here's how it works: You bid for position in the sponsored ads, but you pay nothing until someone clicks on your ad. For each click, you pay the amount you bid for your location in the ad results. Depending upon the keywords you pick, bids can range from $0.05 to many dollars.
But, it really doesn't matter how much you pay per click as long as you get a fair amount of sales from those clicks. Remember, you can earn an average of
$25 and even $75 or more per sale if your customers buy through your affiliate program.
Pay-Per-Click Economics 101
Let's assume a cost of $0.25 per click and an average profit from each affiliate sale of $25. You must sell (or "convert") 10 products per 1000 clicks just to break-even. So, your "conversion rate" or the number of sales you make vs. the number of total clicks on your ad is 1%.
1% sounds like a low number, but it's actually considered a decent conversion rate on the Internet. But, you're just breaking-even. To start making money, you must lower your cost-per-click or raise your conversion rate. How? By selecting the right keywords for your ads and tweaking your website so it induces your visitors to buy, not just browse.
The Adwords Path to Profits
Ideally, you want your ad to appear in targeted search
results, when the searcher is ready to buy. There's a whole science (and maybe some voodoo) behind picking the best keywords for your ads, writing a compelling ad and getting your prospective customers to make a purchase from your website. But, there are also lots of informative products out there to help you. Products which you can buy and then sell as an affiliate!
Ok, let's recap your business costs up to now... you've spent $109.35 on a money-making product plus web hosting. Add
$250 per week for Google ad clicks (1000 clicks / week at $0.25 each = $250 / week.) So at the end of month one, you have a total outlay of $1109.35, with $1000 repeating each month for ad costs.
Now, let's look at your profit figures... at the
original conversion rate of 1%, you break even each month after the first. Not so good, but... what if you enhanced your Google ad and picked some cheaper, targeted keywords for your ad raising your conversion rate to 1.5%?
Count Your Profits, But Keep Your Job
Good news! 1.5% of those 1000 clicks per week is 15 sales.
At $25 commission per sale, you rake-in $375 per
week. Subtracting $250 in Google ad costs, you just made $125 profit per week! Not enough to quit your job, but that's $500 a month you didn't have before. The best part is, this process repeats itself without any more effort on your part.
Make a Living from Your Website(s)
Now, let's improve your bottom-line. Imagine you have 20 affiliate websites selling various products that generate $125 profit per week through affiliate sales. That's an amazing $2500 per week or $130,000 per year! Makes you want to quit your job and devote even more time to
creating websites, doesn't it?
Is this simple? Not when you first start out. In
fact, if you aren't careful about your
keyword choices and your ad and website content, you could be pouring that $250 in ad costs right down the Google drain!
Worth It or Worthless?
Yes, money-making products that promise Internet profits can actually work. Just be sure to follow instructions and take careful notes. It's also smart to learn as much as you can about keyword selection, ad writing and website design. Oh, and don't forget to take some time to enjoy your success!
Tom Thomas is an Internet marketer who reviews the best money-making products, domain name registrars, website hosting companies and online marketing tools. See his reviews at
http://BestMoneyMakersGuide.com.